Logistics Viewpoints
NOVEMBER 26, 2024
Our daily lives are inundated with data. Supply chain teams face a similar dilemma – companies are overloaded with vast amounts of data, and the ability to sift through the noise and focus on relevant insights has become a critical capability. Why Context Matters Context transforms data into actionable insights.
Logistics Viewpoints
MARCH 11, 2025
Supply chain practitioners seeking the best way to speed decision intelligence, unify supply chain data, and increase operational efficiency can benefit from a supply chain data gateway. Here are 10 ways a supply chain data gateway can improve your performance across the end-to-end supply chain.
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Logistics Viewpoints
OCTOBER 23, 2024
Assessing Infrastructure and Technological Capabilities The first step in the readiness assessment is to evaluate the organization’s IT infrastructure and data management systems. Organizations must also evaluate the quality, integrity, and security of their data to ensure it is reliable enough for DPP purposes.
Logistics Viewpoints
APRIL 1, 2025
Supply chain practitioners seeking the best way to speed decision intelligence, unify supply chain data, and increase operational efficiency can benefit from a supply chain data gateway. Here are 10 ways a supply chain data gateway can improve your performance across the end-to-end supply chain.
Advertiser: GEP
This GEP-sponsored report will show you how to leverage data for a collaborative supply chain that delivers results and how to future-proof supply chain management strategies. The C-suite is laser-focused on supply chain performance.
The Logistics of Logistics
JANUARY 7, 2025
Bill Catania and Joe Lynch discuss OneRail’s winning strategy for final mile. Key Takeaways: OneRail’s Winning Strategy for Final Mile Bill Catania and Joe Lynch discuss OneRail’s winning strategy for final mile. To learn more about OneRail, visit OneRail.com.
Logistics Viewpoints
APRIL 3, 2025
At the recent ARC Forum 2025, Rachelle Howard, Director of Manufacturing Systems Automation and Digital Strategy, showcased how Vertex strategically blends advanced technology with a strong people-focused culture to boost manufacturing and supply chain agility. However, technology was only part of the story.
Advertiser: GEP
From new pricing strategies and material substitutability to alternative suppliers and stockpiling, a new GEP-commissioned Economist Impact report reveals that enterprises are adopting a variety of approaches underpinned by data and technology.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. Not so fast, though.
Advertiser: ZoomInfo
Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.
Advertiser: ZoomInfo
In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition Learn how capturing buyers’ search behavior in real time can shorten your sales cycle.
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