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Consumers Are in Charge of the Digital Path to Purchase

Enterra Insights

Although retailers still talk about the digital path to purchase as an alternative to the traditional shopping journey, the lines between paths to purchase have blurred. With all generations getting more comfortable on the digital path to purchase, most retailers have adapted to this new reality and are pursuing omnichannel strategies.

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Retail Recovery: 4 Ways Procurement Can Unlock Savings and Add Value

ivalua

During the pandemic, Procurement flexed its muscle, helping to mitigate supply chain disruptions and enable new channels for engaging with customers and fulfilling orders. Here are four ways leading Procurement organizations can influence retail recovery in 2021 and beyond: 1. Decentralize Procurement. Rethink What’s Normal.

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Omnichannel Supply Chain Metrics: What Should Supply Chain Leaders Measure?

GlobalTranz

But, how do supply chain leaders and managers ensure their omnichannel supply chain is working. The answer lies using these omnichannel supply chain metrics to carefully track and improve operations continuously. This is a simple key performance indicator (KPI), another name for metrics, to track. Inventory Accuracy.

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Pillars Supporting the Digital Path to Purchase

Enterra Insights

Even before the coronavirus pandemic closed physical stores and forced consumers online, they were journeying on the digital path to purchase in increasing numbers. “Customers are increasing their appetite for omnichannel commerce as the pandemic continues,” writes journalist Jacqueline Barba ( @JackieBarba1 ). ”[2].

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Omnichannel Operations at a Crossroads

Enterra Insights

Journalist Suzanne Kapner ( @SuzanneKapner ) reports, “After losing ground to e-commerce, bricks-and-mortar stores are back in style. ” The jump in e-commerce, coupled with the waning retail apocalypse, indicates that omnichannel operations are at a crossroads. The Importance of Omnichannel Operations.

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Consumers and Retailers Have Embraced Omnichannel Operations

Enterra Insights

.”[1] Most retailers seem to agree with that conclusion and, as a result, they have invested a lot of time and money into bolstering their omnichannel operations in order to serve consumers where and when they shop. The Omnichannel Consumer. The Omnichannel Retailer. ” That’s true across the retail sector.

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Influenza, Covid, and Omnichannel Operations

Enterra Insights

Reporter Erika Edwards ( @erikaedwardsnbc ), and her colleague Dr. Akshay Syal, observe, “Hospitals nationwide are preparing for another winter with Covid — the first one that’s also expected to include high levels of influenza and other respiratory illnesses that have simmered quietly in the background for the past two years.