Digital Path to Purchase: An Outside-in Opportunity
Supply Chain Shaman
FEBRUARY 12, 2014
At least this is the story for consumer packaged goods (CPG) companies in North America. Today, 63% of consumer manufacturing organizations have a digital path to purchase initiative. 2) Use New Forms of Analytics to Uncover Unlikely Inferences. Growth has slowed. Complexity has increased. What to do? 3) Test and Learn.
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