Pandemic Accelerates Brands’ Move to Direct-to-Consumer
Enterra Insights
JANUARY 28, 2021
As consumers increasingly use the digital path to purchase, DTC sales become an important channel for many brands. ” Caroline Jansen ( @jansen_caroline ), Associate Editor of Retail Dive, shines a light on other D2C challenges related to shipping. Direct-to-Consumer (DTC/D2C) sales took off when e-commerce became a reality.
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