Pandemic Accelerates Brands’ Move to Direct-to-Consumer
Enterra Insights
JANUARY 28, 2021
Karl Lauri, Managing Team Member at MRPeasy, explains, “The disabling of many conventional wholesale/retail market channels during the Covid lockdown has prompted many brand-owning manufacturers to bring forward plans to build Direct-to-Consumer channels.”[1] The pandemic accelerated this trend. ” Concluding thoughts.
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