Consumer Packaged Goods Manufacturers and Consumer-centric Supply Chains
Enterra Insights
JANUARY 14, 2022
Consumer packaged goods (CPG) manufacturers and their end-customers constantly engage in a complicated dance that has no choreographed steps. Sometimes CPG manufacturers take the lead and sometimes consumers take the lead. Most business consultants today urge CPG manufacturers and retailers to become consumer-centric and demand-driven.
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