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Consumers Are in Charge of the Digital Path to Purchase

Enterra Insights

Although retailers still talk about the digital path to purchase as an alternative to the traditional shopping journey, the lines between paths to purchase have blurred. With all generations getting more comfortable on the digital path to purchase, most retailers have adapted to this new reality and are pursuing omnichannel strategies.

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Consumer Packaged Goods Manufacturers and Consumer-centric Supply Chains

Enterra Insights

Consumer packaged goods (CPG) manufacturers and their end-customers constantly engage in a complicated dance that has no choreographed steps. Sometimes CPG manufacturers take the lead and sometimes consumers take the lead. Most business consultants today urge CPG manufacturers and retailers to become consumer-centric and demand-driven.

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Consumers and Retailers Have Embraced Omnichannel Operations

Enterra Insights

And — in what could be boon or bane for manufacturers and retailers — today’s consumers are quite willing to abandon their once-preferred brands in favor of new ones that offer value or novelty.”[1] The Omnichannel Consumer. The Omnichannel Retailer. ”[2] Yes, consumers can be difficult to figure out. during 2020.

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The Future of Omnichannel Grocery

Enterra Insights

As consumers settle into more normalized routines, it’s fair to ask what the future of omnichannel grocery shopping looks like. ”[1] In this article, I want to focus on the e-commerce portion of omnichannel grocery sales and the numerous innovations taking place in that space. growth in 2020. Gender Differences.

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5 Reasons Why Manufacturers Who Focus on Customer Experience Will Win

GlobalTranz

Manufacturers have always struggled to know their customers. But, modern businesses have grown to encompass an omnichannel sales opportunity. Unfortunately, this means manufacturers face an even greater challenge, as more customers translate into greater use of customer service. Determine What Customers Want Today.

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Top 6 Retail Trends & Supply Chain Planning Challenges in 2023

Logistics Viewpoints

That’s why staying on top of the latest supply chain planning trends is so important – they can make all the difference when it comes to staying competitive, reducing costs, and meeting your customers’ needs. They are more likely to shop for discounts and sales and may delay purchases of some items.

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Is Seamless OmniChannel Possible? How to Avoid Supply Chain Technology Hiccups

GlobalTranz

Unfortunately, a lack of understanding in omnichannel supply chains has also led many companies to experience extreme issues in delivering on their promises. In addition, some may feel that growing into a seamless omnichannel sales strategy is impossible without supply chain technology hiccups, but that is not true.