Understanding the Profitability of Omnichannel Retail is a Problem
Logistics Viewpoints
NOVEMBER 20, 2023
Rather than just offering consumers the choice of buying online or buying in the store, a retail omnichannel strategy involves a lot more paths to fulfill an order or to process a return. As a result of this, the market for omnichannel order management (OOM) systems grew briskly. Then came Covid. Shipping from the store, and 5.
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