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Growing Interest in Direct-to-Consumer Sales, Part 1

Enterra Insights

According to Tom Standage ( @tomstandage ), editor of The Economist ‘s ‘ The World in 2021 ‘, “The adoption of new technological behaviors in response to the pandemic, from video-conferencing to online shopping, means usage has already reached levels that were not expected for many more years.”[1] ”[4]. Footnotes. [1] Are you ready?

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Manufacturers Must Adapt to Changing CPG Landscape

Enterra Insights

That’s because technology and the Internet have transformed the business landscape forever. The answer, of course, is consumer data and cognitive technologies. 6] Karl Lauri, “ Realising the benefits of Direct to Consumer ,” Manufacturing & Logistics IT, 17 November 2020. What we want to do is try to make it simpler.”[5].

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Pandemic Accelerates Brands’ Move to Direct-to-Consumer

Enterra Insights

Karl Lauri, Managing Team Member at MRPeasy, explains, “The disabling of many conventional wholesale/retail market channels during the Covid lockdown has prompted many brand-owning manufacturers to bring forward plans to build Direct-to-Consumer channels.”[1] The pandemic accelerated this trend. Footnotes. [1] Footnotes. [1]