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Growing Interest in Direct-to-Consumer Sales, Part 1

Enterra Insights

As the world continues to struggle with the effects of the pandemic, the digital path to purchase continues to see an increase in traffic. ” Analysts from Ironbridge Software also stress that, in many cases, retailers have a leg up on CPG manufacturers in the e-commerce arena. ”[4].

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Manufacturers Must Adapt to Changing CPG Landscape

Enterra Insights

Karl Lauri, Managing Team Member at MRPeasy, explains, “The disabling of many conventional wholesale/retail market channels during the Covid lockdown has prompted many brand-owning manufacturers to bring forward plans to build Direct-to-Consumer channels.”[6] What we want to do is try to make it simpler.”[5]. ”[5].

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Pandemic Accelerates Brands’ Move to Direct-to-Consumer

Enterra Insights

As consumers increasingly use the digital path to purchase, DTC sales become an important channel for many brands. ”[5] This was never more evident than during this past holiday season when an overstressed logistics system couldn’t keep up with demand. The pandemic accelerated this trend. ” Concluding thoughts.