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Growing Interest in Direct-to-Consumer Sales, Part 1

Enterra Insights

As the world continues to struggle with the effects of the pandemic, the digital path to purchase continues to see an increase in traffic. Dean reports that, even before the pandemic struck, interest in DTC was on the rise. 1] He adds, “Grannies have discovered online shopping.” ”[4]. ” The Way Forward.

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Manufacturers Must Adapt to Changing CPG Landscape

Enterra Insights

For example, Chris Campbell, Associate Content Manager at The Food Institute, reports, “Among the changes forced by COVID-19, the typical consumer lunch hour has shifted to in-home dining. noted work from home will remain for the foreseeable future, at least in a hybrid model. ”[2]. .”[3] Remote work is here to stay.