Remove Logistics Remove MRPeasy Remove Packaging
article thumbnail

Manufacturers Must Adapt to Changing CPG Landscape

Enterra Insights

” Consumer Packaged Goods (CPG) manufacturers know as well as anyone that keeping up with the changing landscape can be difficult — but essential. And consumer packaged goods companies are betting that relocation is a trend that’s here to stay.”[1] ”[1] According to Google research, “83% of U.S. ”[2].

article thumbnail

Growing Interest in Direct-to-Consumer Sales, Part 1

Enterra Insights

” Nevertheless, Karl Lauri, Managing Team Member at MRPeasy, cautions, “DTC is not a panacea and potential downsides include the risk of impairing relationships in the established retail chain, which remains important.”[4]. ”[4]. ” Think with Google, November 2020. [3]

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Manufacturers Must Adapt to Changing CPG Landscape

Enterra Insights

Consumer Packaged Goods (CPG) manufacturers know as well as anyone that keeping up with the changing landscape can be difficult — but essential. And consumer packaged goods companies are betting that relocation is a trend that’s here to stay.”[1] Packaging is also important. 1] According to Google research, “83% of U.S.

article thumbnail

Pandemic Accelerates Brands’ Move to Direct-to-Consumer

Enterra Insights

Karl Lauri, Managing Team Member at MRPeasy, explains, “The disabling of many conventional wholesale/retail market channels during the Covid lockdown has prompted many brand-owning manufacturers to bring forward plans to build Direct-to-Consumer channels.”[1] The pandemic accelerated this trend. Footnotes. [1]