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Growing Interest in Direct-to-Consumer Sales, Part 1

Enterra Insights

” Nevertheless, Karl Lauri, Managing Team Member at MRPeasy, cautions, “DTC is not a panacea and potential downsides include the risk of impairing relationships in the established retail chain, which remains important.”[4]. ”[4]. ” Think with Google, November 2020. [3]

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Manufacturers Must Adapt to Changing CPG Landscape

Enterra Insights

Karl Lauri, Managing Team Member at MRPeasy, explains, “The disabling of many conventional wholesale/retail market channels during the Covid lockdown has prompted many brand-owning manufacturers to bring forward plans to build Direct-to-Consumer channels.”[6] What we want to do is try to make it simpler.”[5]. ”[5].

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Manufacturers Must Adapt to Changing CPG Landscape

Enterra Insights

Karl Lauri, Managing Team Member at MRPeasy, explains, “The disabling of many conventional wholesale/retail market channels during the Covid lockdown has prompted many brand-owning manufacturers to bring forward plans to build Direct-to-Consumer channels.”[6] What we want to do is try to make it simpler.”[5]

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Pandemic Accelerates Brands’ Move to Direct-to-Consumer

Enterra Insights

Karl Lauri, Managing Team Member at MRPeasy, explains, “The disabling of many conventional wholesale/retail market channels during the Covid lockdown has prompted many brand-owning manufacturers to bring forward plans to build Direct-to-Consumer channels.”[1] The pandemic accelerated this trend. Footnotes. [1]