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Marketing and Big Data

Enterra Insights

” Good analytic results begin with good data. The purpose of advertising, of course, is to encourage consumers to purchase goods and/or services. … If a person adds items to the shopping cart on your website but doesn’t complete the purchase, he or she can be targeted with ads encouraging them to make the purchase.”

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Supply Chain Matters This Week in Supply Chain Tech November 6 2023

Supply Chain Matters

Featured names in this latest edition include Jabil and ProcureAbility , JAGGAER and Trustpair, Coupa and project44 executive hires and a newly issued Biden Administration Executive Order addressing Generative AI technology development and threats. has announced completion of the acquisition of procurement services provider ProcureAbility.