How To Align Product Management And Supply Chain Operations For Successful Product Launches

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Effective cross-functional collaboration and communication heavily influence product launch success. Research shows that as many as 70% of product launches fail due to inadequate coordination among stakeholders, including supply chain, product management, legal, marketing, and change control teams (Gartner, 2022). The 2023 Supply Chain Insights Report highlights that 60% of supply chain disruptions are caused by poor communication and misalignment among cross-functional teams. This underscores the critical importance of cohesive efforts to achieve timely and compliant product launches.

Delve into the critical role of communication and collaboration in navigating the complexities of product launches. We will examine strategies for aligning supply chain teams, legal experts, and other critical stakeholders from the initial planning stages to launch with emphasis on ensuring all legal and regulatory requirements are met to avoid costly delays and compliance issues. Furthermore, the session will address the need for adequate training programs and clear communication channels to keep teams synchronized and responsive to real-time challenges.

Takeaways:

🤝 Gain actionable insights into fostering effective cross-functional collaboration, ensuring regulatory compliance, and optimizing supply chain processes.
💬 Learn how to implement robust communication practices and training programs that drive successful product launches and enhance overall supply chain performance.
🎯 Strategies for aligning cross-functional teams for seamless product launches.
🛠 Techniques for establishing clear communication channels to minimize disruptions.

💡 You’ll walk away from this session equipped with practical strategies for achieving cross-functional alignment, ensuring compliance, and enhancing communication and training.

📅 November 14, 2024 at 9:30am PT, 12:30pm ET, 5:30pm GT

Brought to you by:

Shalini Dinesh

Shalini Dinesh is a Senior Product Manager at Walmart, the world’s leading Fortune 1 company, where she plays a pivotal role in shaping product strategy and innovation. With a master’s in engineering management from Southern Methodist University in Dallas, Shalini combines technical acumen with strong leadership skills. Beyond her professional role, she is a dedicated author, keynote speaker, and mentor. Shalini has shared her expertise at prestigious institutions such as Carnegie Mellon University, the University of Washington Foster School of Business, the University of Texas at Dallas, and the Indian Institute of Management, where she has been invited to speak on product management and leadership.

In addition to her speaking engagements, Shalini is a published author with articles featured on platforms like LinkedIn, Mind the Product, DZone, and her blog, Writescafe. She co-authored the book “I AM the Next PM,” and is currently working on her second book, "Digital Product Management." Her work has earned her numerous accolades, including Walmart’s “Making a Difference Award,” the “40 Under 40” recognition by the Dallas Business Journal for her innovative contributions to sustainable product development, and several global leadership awards. Shalini is passionate about mentoring the next generation of product managers.

Supply Chain Brief