The loyal millennial shopper? No longer a pipe dream for grocers
The game has changed yet again, and corporations and entrepreneurs alike must now adapt; especially so in the grocery industry. To find success in today’s new market, grocers must recognize this evolution and its implications, then adjust accordingly. The time of the baby boomer — long the largest group of shoppers — has passed, and the day of the millennials has arrived. It is no longer enough to compete solely on price – something more is needed to secure real customer loyalty: a true omnichannel experience.
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