Pirelli’s Digital Transformation Journey
Logistics Viewpoints
AUGUST 12, 2024
Pirelli’s Business Model and Supply Chain Pirelli (PIRC.MI) is a consumer tire company headquartered in Milan, Italy. More costly freight? The digital department includes IT, big data analytics, AI, and the digitization program. Pirelli had revenues of about €6.65 billion in 2023. Not every plant could manufacture every SKU.
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