Pirelli’s Digital Transformation Journey
Logistics Viewpoints
AUGUST 12, 2024
Pirelli’s Business Model and Supply Chain Pirelli (PIRC.MI) is a consumer tire company headquartered in Milan, Italy. Pirelli needed to move from using an army of representatives visiting dealer sites, showing them massive catalogs, and saying to the dealer, “You could buy this or this or this.” Pirelli had revenues of about €6.65
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