Demand Planning: Whipped And Chained by Tradition
Supply Chain Shaman
SEPTEMBER 13, 2023
Unfortunately, the industry is full of a lot of Anna(s) and her friends, the doubting Thomas (s). In the industry, supply-centric techniques reign with lots of bravado and messaging on control towers, Demand-driven Materials Requirements Planning (DDMRP), and generative AI. The distribution models were never tested when implemented.
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