Customer Experience and the Supply Chain
Enterra Insights
SEPTEMBER 14, 2022
In both the physical and online retail space, customer experience is crucial for fostering good will and repeat business. Customer experience expert Sven Esser ( @SvenEsser ) explains, “The objective of enabling a positive customer experience is to increase customer loyalty and satisfaction, which can help generate sustainable growth.”[1] What is often overlooked in the pursuit of better customer experiences is how those experiences can be affected by supply chain operations.
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