A Framework for Supply Chain Leaders to Understand Supply Chain Analytics
Supply Chain Shaman
FEBRUARY 4, 2018
I dialed-in, took a sip of coffee, rocked back in my seat. I asked, “ How can I help you?” (This is my standard modus operandi. When not traveling, I answer nine calls on average a day.) When I asked the question, an awkward silence followed. A strained request from a marketing director for a software company ensued, “You did not list us in your analytics report, and we want to know why.
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