Supply Chain Planning for Direct-To-Consumer
ToolsGroup
DECEMBER 4, 2018
Direct-to-Consumer (DTC) presents special supply chain planning challenges for both smaller microbrands (e.g., eyeglass brand Warby Parker or mattress seller Casper) and much larger consumer goods incumbents, but the planning challenges are different depending on which type of company you are. Direct-to-Consumer represents a small slice of the consumer goods pie, but it is growing rapidly.
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