Distributor Selection - Mastering the Assessment Phase
Enchange Supply Chain Consultancy
JUNE 19, 2024
In my last Article and Post I presented a Simple Guide to Selecting and Engaging Distributors using the the A-B-C of Route to Market. As a reminder of the A-B-C of Route to Market , my aim is to simplify the world of RtM into a series of three steps that any RtM practitioner can execute. I would like the message to be actionable by all professionals be they small business owners trying to find new export markets, commercial heads of large multinationals or RtM management consultants.
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