Mass Personalization: An Emerging Trend and What it Means for Supply Chains
Kuebix
FEBRUARY 4, 2021
What is Mass Personalization? Personalization is formally defined as “the act of tailoring a product or service based on what customers desire.” Most companies that incorporate personalization have a base product that shoppers can customize as they’re checking out. Manufacturers are able to produce large quantities of the base product and only add personalizations when […].
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