Is the Package Under your Tree?
Supply Chain Shaman
DECEMBER 23, 2014
'Details matter. Execution is essential. …it might make a difference on what is under your tree. In 2014, ecommerce strategies grew in importance. In the last decade, ecommerce was a permissible and desirable channel only for retailers. At that time, manufacturers talked about customer-centric supply chains, but were afraid to aggressively adopt ecommerce strategies.
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