Pretty Is as Pretty Does?
Supply Chain Shaman
DECEMBER 17, 2012
'It is pretty on the shelf, but it can be a problem for the sustainable supply chain. In fact, unsuspecting consumers would never guess at the issues that the package on the shelf represents for the sustainable supply chain. The package in consumer products is designed to market the product. The package is designed, redesigned and tweaked over and over again throughout the launch process.
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