Understanding the Profitability of Omnichannel Retail is a Problem
Logistics Viewpoints
NOVEMBER 20, 2023
As ecommerce grew at double digit rates, while in store sales grew at less than the rate of inflation, retailers were looking for a way to turn their stores into a competitive weapon. Rather than just offering consumers the choice of buying online or buying in the store, a retail omnichannel strategy involves a lot more paths to fulfill an order or to process a return.
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