Distributor Selection: Mastering the Catalyst Phase
Enchange Supply Chain Consultancy
JULY 3, 2024
The dictionary definition of a Catalyst is: An agent that provokes or speeds significant change or action. Using ourA-B-C of Route to Market model, the Catalyst Phase is when we execute or as we sometime call it ‘How to Win’. For distributor selection , it is when we engage our chosen distributor. And it’s not just about the contract. As a reminder, my previous post on Distributor Selection covered: · TheAssessment Phase · TheBlueprint Phase To reiterate a previous assertion, it is vital to use
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