Amul’s Optimized Supply Chain: Driving Global Growth in the Dairy Industry
Logistics Viewpoints
OCTOBER 15, 2024
India’s growth story can continue if it streamlines and effectively manages its supply chain like the iconic dairy brand Amul that recently entered the US market. Amul formed a strategic partnership with the Michigan Milk Producers Association (MMPA) to facilitate its US product launch. MMPA is responsible for the collection and processing of milk, while the Gujarat Cooperative Milk Marketing Federation (GCMMF), which operates Amul, oversees marketing and branding initiatives.
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