Are Retailers or Consumers Pushing Holiday Shopping Earlier?
Enterra Insights
OCTOBER 8, 2024
It’s not your imagination if you think holiday shopping starts earlier every year. In the past, holiday shopping season traditionally began on Black Friday, the day after Thanksgiving. In recent years, holiday shopping has creeped earlier in the year. Journalist Ben Kesslen reports a new survey from Bankrate found, “48% of Americans will begin their winter holiday gift buying in October.”[1] The survey found that some shoppers begin even earlier. “Twelve percent of those
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