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A salvage firm that helped contain the Deepwater Horizon oil spill and safely demolished part of New York’s Tappan Zee Bridge with explosives is heading to Baltimore.
Customer loyalty is a nuanced concept. McKinsey and Company coined the term “zero consumers” to describe a new type of shopper – one with little patience, zero brand loyalty, and a strong preference for convenience. SAP Emarsys’ 2023 Customer Loyalty Index survey shed light on the evolving landscape of customer loyalty. The survey, encompassing more than 10,000 consumers globally, reveals a decline in brand loyalty from 79% to 68%.
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