Bullwhip Effect in the Supply Chain: Examples, Causes, Solutions
Unleashed
NOVEMBER 12, 2023
The bullwhip effect occurs when small changes in demand at the consumer end of the supply chain intensify as they move up the supply chain from the retailer through to the manufacturer. For product businesses, the bullwhip effect can significantly hinder the ability to maintain optimal inventory levels – often leaving them high and dry with too much stock and not enough demand to get rid of it.
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