The Problem with Retail Promotions: Diminishing Returns of Discounting in a Promo-Saturated Market
ToolsGroup
MAY 9, 2024
Retailers rely heavily on promotions, which can account for between 10% and 45% of their total revenues, according to research from Boston Consulting Group. ” Rather than compelling customers to make purchases, the abundance of discounts can overwhelm them, resulting in decision paralysis. ” banners.
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