Are Retailers or Consumers Pushing Holiday Shopping Earlier?
Enterra Insights
OCTOBER 8, 2024
Journalist Ben Kesslen reports a new survey from Bankrate found, “48% of Americans will begin their winter holiday gift buying in October.”[1] He believes one reason consumers are shopping early is to avoid extra shipping costs (i.e., “If “In collaboration with Arlington Research, [Coveo] surveyed 4,000 U.S.
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