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The Digital Path to Purchase is Difficult to Model

Enterra Insights

. … The funnel is typically seen as four categories that move from a broadening group of people (cold leads) to a smaller, more targeted and closer to purchase group of people (hot leads).”[1] Such disagreements underscore the fact that the digital path to purchase is hard to model because consumers can jump on or off the path at given point.

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Market Beat. Four Thumbs Down and One Thumb Up.

Supply Chain Shaman

Until there are clear answers, business leaders should avoid buying software from companies with deep investments by venture capitalists. In this blog, I share my thoughts on recent announcements. Likewise, data scientists are long on the understanding of software approaches but short on understanding the business.

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The Hitchhiker’s Guide to Digital Procurement!

Supply Chain Game Changer

Digital Procurement article, and permission to publish here, provided by Sam Jenks at kodiakrating.com. Navigating the complexity of the global supply chain as a procurement professional can sometimes feel like taking a walk through the Amazon without a compass, or entering into outer space without an oxygen tank. Don’t Panic!

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AI This. Not So Fast.

Supply Chain Shaman

I write for this blog, craft reports from research for our newsletters, create blogs for Linkedin, and build articles for Forbes. ” Or, “If you need an answer, implement my solution.” Orbit Chart of TJX Versus Peer Group for the Period of 2010-2019. I am also developing a framework for my new book.

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Procurement Trends 2019 – what’s your priority?

Eyvo

There is no shortage of predictions from procurement experts and companies. Anyone can purchase products and services so procurement, as a department, has the challenge of showing value in every aspect of their existence. The race for procuring, pun intended, the best talent has been challenging. Technology.

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Procurement Trends 2019 – what’s your priority?

Eyvo

There is no shortage of predictions from procurement experts and companies. Anyone can purchase products and services so procurement, as a department, has the challenge of showing value in every aspect of their existence. The race for procuring, pun intended, the best talent has been challenging. Technology.

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Key Automotive Attractions and Pit Stops at Explore 2019

QAD

We have a lot in store for you and your colleagues, so please consider this roadmap of key attractions and pit stops for this year’s automotive sessions at QAD Explore 2019. Customer Case Study: Integration and QAD Automation Solutions. Customer Case Study: Adient’s Rapid QAD Automation Solutions Global Implementation.