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Customer Segmentation Remains Relevant and Necessary

Enterra Insights

Business journalist Jordan Beier asserts, “Your business serves a wide range of customers with unique interests and needs. Each customer segment purchases your product to fulfill the same needs and often communicates through similar channels. The drivers behind a customer purchase shapes product, sales and marketing decisions.”

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The Changing Landscape of Direct-to-Consumer Sales

Enterra Insights

The introduction of e-commerce inevitably meant consumers would use the digital path to purchase more regularly. In fact, every year the percentage of purchases made online increases. Jordan DiPietro ( @jdipietro7 ) reports, “There has been a dramatic sea change in how some brands are reaching their customers.

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The Supply Chain Impact of Europe’s Refugee Crisis

Kinaxis

According to a recent UNHCR report , nearly 60 million people were forcibly displaced in 2014 from countries such as Iraq, Eritrea, and Afghanistan. On September 5, 163 metric tons of relief supplies arrived via air shipments, including 86 tons of high-energy biscuits, 30,000 blankets, 25,000 sleeping mats, and 1,000 solar lanterns.

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5 Reasons Why You Need a TMS to Build a Resilient Supply Chain

TMC

Additionally, customers have more choices than ever, so a poor experience could result in their decisions to purchase from competitors. When captured correctly and connected to advanced capabilities like predictive analytics, machine learning, and IoT, this information can unlock powerful insights to your business. . •

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Supply chain & logistics webinar

Proxima

At our recent webinar, held with Supply Chain and Logistics consultancy Hatmill, Proxima’s Simon Geale welcomed Joe Metcalf, Johnathan Foster, Neil Jordan, and Simon Dixon to discuss their advice on the tools needed now to achieve supply chain and logistics success across: warehousing, automation, freight, and reverse logistics.

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COVID-19 accelerates four trends and changes within global supply chains

Proxima

Lockdowns have given a new edge to e-commerce as returns for online purchases tend to be three-fold compared to in-store purchases. As consumer consumption habits changed, companies like Amazon, Walmart, Target and Kroger were faced with yet another challenge in addition to a higher demand in online purchases and returns.

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5 Reasons Why You Need a TMS to Build a Resilient Supply Chain

CH Robinson Transportfolio

Additionally, customers have more choices than ever, so a poor experience could result in their decisions to purchase from competitors. When captured correctly and connected to advanced capabilities like predictive analytics, machine learning, and IoT, this information can unlock powerful insights to your business. . •